RES 2 Personality is a quick 8 minute test that evaluates a prospect’s personality. Personality explains an individual’s behavioral tendencies. While personality does not determine one’s precise actions, it provides valuable information about inclinations and general patterns of behavior. The personality dimensions assessed by this profile have been shown to be linked to success in sales-related careers.
How it Works
Invite prospects to take a personality measure—it’s interesting, fun and unique. Immediate feedback reports are available.
Profiles measured are:
- Sociability
- Assertiveness
- Achievement
- Dependability
- Emotional Resilience
Process
- Engage. Position many opportunities for a prospect to find you. RES 2 offers multiple entry points:
- Advertise - in locations outside the traditional real estate market to attract newcomers in different fields looking for a new, rewarding career
- Emails - Send test invitations via links in emails, prior to interview
- Social Media - Put up on broker and agent social media sites
- Web Site - Put up on a broker home page, career or jobs page, etc.
- Career Page – Lead prospects that want to learn more about your company via links on your career site
- Interact. Take test and receive feedback report:
- Prospect takes RES 2 Personality test
- Feedback report is provided based on results of personality profile
- Resource. Stay in touch, keep engaged - be a resource:
- After test, prospect can be entered into a drip campaign to stay in touch
- Send them useful information and be a relevant information resource—blogs, white papers, calculators, etc.
- Invite to events hosted by your company
Ultimately by engaging in this process with an agent, you can offer them an opportunity to learn something more about themselves and how effective they would be in a career as a real estate sales agent.