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Successful Real Estate Business is based on Relationships. Recruiting the experienced agent is no different. Yet staying engaged with an experienced agent prospect is a challenge. RES 2 for the Experienced Agent will provide opportunities to engage and interact with experienced agents. |
How it Works
RES 2 Experienced walks an agent through emerging topics in a fun and engaging video-based simulation. This is not testing the agent’s sales skills (and therefore not threatening experience)—rather it is offering insight into important areas for a successful real estate sales career. As the buying population shifts younger, and technology is not a choice, and “green” is just the way things are done--the experienced will need more knowledge and resources.
RES 2 will pave the way for you to provide useful information and resources to a prospective experienced candidate. Then it will allow for follow up dialogue and emails with this candidate, continuing to place your brokerage as a “information resource”, so down the road, when the time is right, the experienced agent will look to your company as the employer of choice.
Process
- Engage. Position many opportunities for a prospect to find you. RES 2 offers multiple entry points:
- Emails - Send assessment invitations via links in emails, prior to interview
- Job Boards – Publish / Advertise for job openings
- Social Media - Put up on broker and agent social media sites
- Web Site - Put up on a broker home page, career or jobs page, etc.
- Career Page – Lead prospects that want to learn more about you and your company via links on your career site
- Interact. Take the assessment and valuable data provided:
- Prospect takes RES 2 assessment
- Informative report is provided based on input from prospect
- Broker receives useful data as to the agent’s goals for the coming year—part-time, full-time, growth goals, etc.
- Incubate. Stay in touch, keep engaged - be a resource:
- After assessment, prospect can be entered into a drip campaign so you stay in touch
- Send them useful information and be a relevant resource—blogs, white papers, calculators, etc.
- Invite to events hosted by your company
Ultimately by engaging in this process with an experienced agent, your firm can position itself as the broker of choice without beating down the agent’s door to "come join us" – turning off or turning them away.