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Recruiting is the lifeblood of any growing and thriving real estate practice. And each business needs a mix of inexperienced, new to the industry, as well as, experienced sales agents. RES 2 helps select those new agents you want to bring to your company.
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How it Works
RES 2 Inexperienced provides an interactive tool for those not currently in real estate to preview “real life” situations and challenges a real estate agent encounters. They watch the video-based simulations, answer questions based on the interactions, and the program will yield a probability of success based on their sales skills - compared against a database of real estate agents.
Skills tested:
- Building Rapport & Acquiring Information
- Listening & Comprehension
- Managing the Sales Process
- Closing Skills
Process
- Engage. Position many opportunities for a prospect to find you. RES 2 offers multiple entry points:
- Advertise - in locations outside the traditional real estate market to attract newcomers in different fields looking for a new, rewarding career
- Emails - Send assessment invitations via links in emails, prior to interview
- Job Boards - Publish/Advertise for job openings
- Social Media - Put up on broker and agent social media sites
- Web Site - Put up on a broker home page, career or jobs page, etc.
- Career Page - Lead prospects that want to learn more about you and your company via links on your career site
- Interact. Take the assessment and valuable data provided:
- Prospect takes RES 2 assessment
- Feedback report is provided based on results of skills measures. A
probability of success is calculated and is grouped as either “needs improvement,” or “effective functioning,” or “enhanced competencies.”
- Feedback report is a valuable development tool for coaching and skills development
- Incubate. Stay in touch, keep engaged - be a resource:
- After assessment, prospect can be entered into a drip campaign so you stay in touch
- Send them useful information and be a relevant resource—blogs, white papers, calculators, etc.
- Invite to events hosted by your company
Ultimately by engaging in this process with an inexperienced agent, you can portray a realistic preview of what a real estate sales agent job entails and drive those individuals that feel it is right for them, to your company.