What Is 360 Degree Feedback

In the world of HR and talent management, companies like AlignMark have been at the forefront of innovation for over four decades. One such powerful tool they offer to help organizations develop their people and identify top-performers is the 360-degree feedback. This article aims to shed light on what 360-degree feedback is, its benefits, and how AlignMark’s expertise can enhance its implementation for your organization’s success.

Understanding 360 Degree Feedback

360-degree feedback, also known as multi-rater feedback or multisource feedback, is a comprehensive performance evaluation process that gathers input from various sources around an individual. Unlike traditional performance appraisals, which are typically top-down and involve only direct supervisors, 360-degree feedback incorporates feedback from peers, subordinates, managers, and even external stakeholders. This holistic approach provides a more well-rounded view of an individual’s strengths, weaknesses, and developmental opportunities.

The feedback process often involves anonymous surveys or questionnaires that cover various competencies and behaviors relevant to the individual’s role. AlignMark, with its rich history of innovation since 1976, has fine-tuned this process to deliver precise and actionable insights, tailored to meet your company’s unique needs and goals.

Benefits of 360 Degree Feedback

Comprehensive Insight: By receiving feedback from multiple perspectives, employees gain a comprehensive understanding of their performance and behaviors. This fosters self-awareness and helps individuals identify areas for growth and improvement.

Fair and Objective Assessment: The anonymity of the feedback ensures a fair and unbiased evaluation, leading to more accurate results and reducing biases that may be present in traditional evaluations.

Personal and Professional Development: 360-degree feedback provides valuable input for creating personalized development plans. AlignMark’s expertise in assessment and selection tools allows organizations to tailor developmental strategies that align with their overall talent management objectives.

Team and Organizational Development: By analyzing aggregated data, 360-degree feedback can identify trends and patterns, helping organizations address systemic issues and promote a positive work culture.

Identifying Top Performers: With AlignMark’s proven track record of conducting over 5,000,000 assessments, their expertise in the design and deployment of assessment tools is unparalleled. Organizations can leverage this knowledge to identify and retain top-performers effectively.

Why Choose AlignMark?

AlignMark has been a pioneer in the field of talent assessment since its inception in 1976. Their dedication to innovation and commitment to helping companies hire and develop their people has made them a trusted partner for Fortune 1000 leaders, government agencies, and organizations of all sizes.

Here are some reasons to choose AlignMark for implementing 360-degree feedback:

Expertise and Experience: With over 40 years of experience in the industry and a proven track record of millions of assessments, AlignMark possesses unparalleled expertise in designing and deploying effective assessment tools.

Tailored Solutions: AlignMark understands that one size does not fit all. Their solutions are adaptable to both large corporations and mid-size to smaller organizations, catering to specific company needs and goals.

Cutting-edge Technology: By leveraging technology, AlignMark empowers clients to save time and resources while focusing on nurturing their top-performers.

Focus on Efficiency: AlignMark prides itself on creating solutions that streamline the pre-screening and assessment process, ultimately improving efficiency in talent management.


360-degree feedback is a powerful tool that offers a comprehensive view of employee performance, fostering personal growth, and driving organizational development. With AlignMark’s rich history of innovation and expertise in assessment and selection tools, organizations can enhance the implementation of 360-degree feedback for more effective talent management strategies. As a pioneer since 1976, AlignMark continues to lead the way in providing cutting-edge solutions to help companies build a stronger, more efficient workforce and achieve lasting success.