360 Evaluation Process

he 360 Evaluation Process: A Comprehensive Guide by AlignMark

At AlignMark, we have a long history of innovation, spanning over four decades, in assisting companies with their people-related processes. Since our inception in 1976, we have consistently been at the forefront of providing cutting-edge tools and services to help organizations recruit, select, and develop their most valuable asset – their people. In this article, we will explore the 360-degree evaluation process and how AlignMark can assist your company in implementing this powerful tool.


What is a 360-Degree Evaluation?

A 360-degree evaluation, also known as a 360-degree feedback or multi-rater assessment, is a comprehensive performance appraisal method that gathers feedback from various sources within an organization. These sources typically include supervisors, peers, subordinates, and even self-assessments. This holistic approach provides a well-rounded view of an employee’s strengths and areas for improvement.


The Benefits of 360-Degree Feedback

Implementing a 360-degree evaluation process can bring numerous benefits to your organization:


  1. Comprehensive Insights

By gathering feedback from multiple perspectives, you gain a more complete understanding of an employee’s performance, including their interpersonal skills, leadership abilities, and overall contributions to the team.


  1. Personal Development

360-degree feedback helps employees identify their strengths and areas for growth, allowing them to create tailored development plans that can lead to improved performance and career advancement.


  1. Enhanced Communication

The process encourages open and constructive communication within the organization, fostering a culture of feedback and continuous improvement.


  1. Objective Performance Evaluation

Unlike traditional top-down evaluations, 360-degree feedback minimizes biases and provides a more objective assessment, promoting fairness and equity in the evaluation process.


The AlignMark Advantage in 360-Degree Feedback

When considering the implementation of a 360-degree evaluation process, choosing the right partner is crucial. AlignMark has a proven track record of helping organizations harness the power of this assessment method. Here’s why AlignMark stands out:


  1. Decades of Expertise

With over 40 years of experience, AlignMark is a pioneer and a trusted name in the industry. Our long history of innovation and commitment to excellence make us the ideal partner for your 360-degree feedback needs.


  1. Tailored Solutions

At AlignMark, we understand that every organization is unique. Our solutions are designed to be adaptable, ensuring they meet your specific company needs and goals, whether you are a Fortune 1000 leader, a government agency, or a mid-size to smaller organization.


  1. Unrivaled Assessment Tools

Our expertise in the design and deployment of assessment and selection tools is unparalleled. We take pride in creating the best solutions for companies seeking a more efficient way to pre-screen and assess applicants’ abilities to perform their jobs. With over 5,000,000 assessments conducted to date, our track record speaks for itself.


  1. Dedicated Support

AlignMark is not just a provider of tools; we are your partners in success. Our team is committed to assisting you every step of the way, from implementing the 360-degree evaluation process to interpreting the results and creating actionable development plans.



In today’s competitive business landscape, maximizing the potential of your workforce is paramount. The 360-degree evaluation process is a powerful tool for achieving this goal, and AlignMark is your trusted partner on this journey.


With AlignMark’s extensive experience, tailored solutions, unrivaled assessment tools, and dedicated support, you can implement a 360-degree feedback process that drives personal and organizational growth. Contact AlignMark today to learn more about how we can assist your company in creating a more effective and efficient approach to evaluating and developing your most valuable asset – your people.