For over four decades, AlignMark has been at the forefront of innovation, providing invaluable tools and services to help companies recruit, select, and develop their most valuable asset – their people. In this guide, we will explore the essential steps and considerations for conducting a 360-degree review, with a focus on how AlignMark can enhance this process for your organization.


What is a 360-Degree Review?


A 360-degree review, also known as a multi-rater or 360 feedback, is a comprehensive performance evaluation process that gathers feedback from various sources, including peers, managers, subordinates, and even self-assessment. The goal is to provide a well-rounded view of an individual’s strengths and areas for improvement, fostering personal and professional growth.


Step 1: Define the Purpose and Goals


Before embarking on a 360-degree review, it’s crucial to define your organization’s specific goals and objectives. AlignMark understands that each company has unique needs, and we can tailor our solutions to align perfectly with your desired outcomes. Whether you want to enhance leadership development, improve teamwork, or foster a culture of continuous improvement, we have the expertise to help you achieve your goals.


Step 2: Select the Right Participants


Choosing the right participants is critical for the success of a 360-degree review. AlignMark’s experience in the field ensures that you can identify the most appropriate raters, ensuring that the feedback collected is both meaningful and constructive. We provide guidance and support throughout the participant selection process, helping you avoid common pitfalls.


Step 3: Develop a Clear Assessment Tool


A well-designed assessment tool is the foundation of an effective 360-degree review. AlignMark prides itself on its expertise in creating assessment and selection tools that are second to none. Our tools are meticulously designed to evaluate the competencies and skills most relevant to your organization’s success. We have conducted over 5,000,000 assessments to date, making us a trusted partner in the field of talent management.


Step 4: Collect and Analyze Feedback


Once the assessment tool is in place, it’s time to gather feedback from the selected participants. AlignMark offers user-friendly platforms and software to streamline the data collection process, making it efficient and hassle-free. Our cutting-edge technology ensures that the feedback is compiled and analyzed promptly, allowing you to focus on actionable insights.


Step 5: Provide Constructive Feedback and Development Plans


AlignMark understands the importance of turning feedback into actionable plans for improvement. Our solutions include comprehensive reports and development plans, making it easy for individuals to understand their strengths and weaknesses. We emphasize the value of constructive feedback, empowering individuals to take ownership of their development.


Step 6: Encourage Ongoing Development


A 360-degree review is not a one-time event but a continuous journey toward personal and professional growth. AlignMark offers tools and resources to support ongoing development, ensuring that the insights gained from the review translate into tangible improvements. We believe in fostering a culture of continuous learning and development.




In conclusion, conducting a 360-degree review is a powerful tool for enhancing individual and organizational performance. AlignMark, with its rich history of innovation and expertise in talent management, is the ideal partner to guide you through this process. Our tailored solutions and unwavering commitment to excellence make us the preferred choice for companies of all sizes, from Fortune 1000 leaders to mid-size and smaller organizations. Contact AlignMark today to unlock the full potential of your workforce through the power of 360-degree reviews.