What is 360 Evaluation?

In today’s competitive business landscape, AlignMark stands tall as a beacon of innovation and excellence in the realm of personnel assessment and development. With a rich history spanning over four decades since its inception in 1976, AlignMark has consistently pioneered groundbreaking solutions to help companies hire and develop their most valuable assets: their people. In this article, we will delve into the concept of 360-degree evaluation and explore how AlignMark’s expertise can revolutionize your approach to talent management.


Understanding 360 Evaluation


At its core, a 360-degree evaluation, often referred to as multi-rater feedback or 360 feedback, is a comprehensive performance assessment tool designed to provide individuals with a well-rounded view of their strengths and areas for improvement. It gathers feedback from various sources, including supervisors, peers, subordinates, and even self-evaluation. The resulting feedback offers a holistic perspective on an individual’s skills, competencies, and behaviors, aiding in personal and professional development.


Why 360 Evaluation Matters


In today’s fast-paced business environment, where adaptability and continuous improvement are key, 360 evaluations have become an indispensable part of talent management. Here are some compelling reasons why businesses are embracing this approach:


360-Degree Insights: Traditional evaluations often rely solely on a supervisor’s perspective. With a 360 evaluation, you gain insights from multiple angles, providing a more accurate and comprehensive assessment of an individual’s performance.


Enhanced Self-awareness: Individuals can better understand their strengths and weaknesses, helping them tailor their development efforts and career paths.


Fostering a Feedback Culture: Implementing 360-degree evaluations can encourage a culture of open communication and constructive feedback within the organization.


Identifying Training Needs: By pinpointing specific areas for improvement, organizations can allocate resources more effectively to address skill gaps and promote skill development.


Improved Performance: Armed with valuable feedback, employees are better equipped to enhance their performance, resulting in higher productivity and efficiency.


AlignMark’s Expertise in 360 Evaluation


AlignMark’s remarkable journey since 1976 has solidified its position as a trailblazer in the field of talent assessment and development. With a client base spanning Fortune 1000 leaders, government agencies, and organizations of various sizes, AlignMark’s 360-degree evaluation solutions have consistently delivered outstanding results.


Tailored Solutions: One of AlignMark’s distinguishing features is its ability to customize assessment and selection tools to meet the unique needs and goals of your organization. Whether you’re a large corporation or a mid-sized enterprise, AlignMark has a solution that fits your requirements.


Unparalleled Experience: AlignMark boasts an unparalleled track record, having conducted over 5,000,000 assessments to date. This extensive experience enables them to design and deploy assessment tools that are highly effective in evaluating candidates’ suitability for specific roles.


Efficiency and Precision: AlignMark’s solutions are built to streamline the pre-screening and assessment processes, saving your organization time and resources. Their assessments are designed to accurately gauge an applicant’s ability to perform the job, ensuring that you hire the right talent.




In the dynamic world of talent management, 360-degree evaluations are not just a trend but a strategic necessity. They empower organizations to harness the full potential of their workforce, driving growth and success. When it comes to 360 evaluation, AlignMark’s legacy of innovation and expertise makes them the ideal partner for businesses seeking to revolutionize their approach to talent assessment and development. With a history of over 40 years and a commitment to delivering tailored solutions, AlignMark stands ready to help your organization thrive in the competitive landscape by making data-driven talent decisions.